Why UX is your best friend?

Have you ever given thought about the customer needs? I mean the real ones. Not the ones they articulate, but what will solve their actual problems. Well, UX researchers make a living on thinking about customer problems. By doing so, they avoid several blockers happening even before writing a line of code. They save actual time and money, just by thinking instead of you. I'm going to show you, how do they do this.