Career
Design leader with 18+ years scaling UX from individual craft to organization-wide practice. I build design teams, systems, and cultures that hold up under growth — hiring top talent, embedding design in strategic planning, and shipping work that measurably improves the product. Currently redefining what design leadership means as AI reshapes the craft, and speaking internationally on the subject.
Experience
Head of DesignPromotedCase study
- Lead a growing UX team at Element Logic — grew the team from 2 to 4 through 2 hires I made — embedding design into strategic planning and cross-functional collaboration with product, engineering, and other stakeholders.
- Mentor UX talent, building a skilled, diverse team and coaching for self-motivation and ownership within empowered product teams. I could help a medior designer to grow to the senior level and he's now facing a promotion, while a junior designer is on his way to become a very solid generalist.
- Establish AI-assisted design workflows — shared skills, guardrails, and agent workflows — so the team spends its time on user understanding and judgment calls rather than mechanical work.
- Shifted design critiques from surface polish toward whether a solution truly solves the user's problem, keeping design as the guardian of quality as AI adoption scales.
Senior UX DesignerCase study
- Owned UX for eManager, Element Logic's flagship AutoStore warehouse management software, serving five internal development teams.
- Built the design system from scratch — tokens, components, documentation — establishing a single source of truth for the eManager interface.
- Partnered continuously with developers to keep design and implementation aligned, rather than handing off finished specs.
- Started building strategic systems and processes together with product managers, laying groundwork for broader business strategy beyond individual feature design.
Product Design & DesignOps LeadCase study
- Rebuilt Futurehome's mobile app navigation from a sprawling, ad-hoc menu into 5 logical sections — cutting top-level navigation from 12 to 5 and reducing 'where do I find X' support tickets by ~35%.
- Grounded the redesign in research — personas, feature audits, and behavior mapping — instead of the existing menu structure.
- Prototyped and documented the full flow (login, dashboard, consumption, automations, settings) for engineering handoff.
- Reduced taps to view today's energy consumption from 3 to 1, and delivered designs against WCAG accessibility standards on tight deadlines.
Senior Product Designer
- Collaborated closely with engineering teams to deliver precise designs within GoTo's existing product system.
- Maintained WCAG accessibility standards while shipping complex features on tight deadlines, documenting projects along the way.
- Prioritized accessibility from the start to keep development fast, and introduced design reviews to catch bugs early.
- Delivered pixel-perfect, WCAG-compliant designs that kept agile development moving, strengthening collaboration and communication across teams.
Design Team LeaderCase study
- Rebuilt the operator's call-handling 'cockpit' into fixed zones (script, customer context, controls), cutting average call handling time by ~20%.
- Built the product's first design system from scratch and rolled it out with a design team I built from the ground up.
- Shadowed live calls and mapped always-visible vs. on-demand information needs before redesigning the layout.
- Cut new-agent ramp-up time from 3 weeks to 2, and reduced mid-call escalations from lost context by roughly a third.
Design lecturer
Volunteer instructor for Code.X's Code for Albania program, teaching human-centered design — design thinking, UX research and testing, and prototyping.
Senior Project Manager
Led UX/UI design and delivery for Ericsson's MWC 2020 sales demo — user research, scheduling, and cross-team execution (event ultimately cancelled due to COVID).
Senior Business Analyst & UX Designer
Led the transformation of a monolithic internal application into a user-centric service — global user research, journey mapping, and OKR-tracked delivery.
Development Team Leader
Led cross-functional C/C++/Java teams building a V2X (vehicle-to-everything) solution — introduced agile practices and OKRs, and built delivery analytics for leadership.
Senior Project Manager
Led project execution and a 9–12 person international engineering team on Volvo's self-driving car program, in close partnership with Nvidia.
Scrum MasterReturned from maternity break
Coordinated resource allocation and agile delivery across 12 core development teams, reporting weekly progress against KPIs to leadership.
UI developer
Designed and maintained the UI and design system for NNG's car and pedestrian navigation software, shipped across multiple car manufacturers and iPhone.
Education
Master of Business Administration
Accounting, finance, project management, law, economics, marketing, and HR. Thesis on early-stage company management.
Bachelor of Arts
Business, economics, marketing, and project management. Thesis on motivating creative teams.
Skills
Hard skills
Public speaking, UX design (design systems, user research methods, usability testing, information architecture), accessibility & WCAG 2.1 AA, design operations, roadmapping, documentation, AI-assisted design workflows, very basic programming knowledge. I am a confident user of Figma, Atlassian, Google, VS Code, GitHub.
Soft skills
Leadership, coaching, decision-making, people management, stakeholder management, collaboration.